ART RAFT PIGLETS
BRANDING , WEB DESIGN
Art Raft came to us with big ideas of how they wanted to improve both their brand and their web presence. Big ideas give us a good opportunity to flex our creative muscle and we went down the path of hand-drawn illustrations. The surface of the moon to the earth’s core, and everything in between, became the world our piglets would live in.
Once these initial illustrations had been agreed, we rendered them digitally and used strong colours and outfits to give each character its own identity. Whether it was the miner piglet or the space pig, the deep sea diver pig or any other characters that live within the pages of the website, each has its own character.
The website was kept simple and easy to use, while at the same time giving users a friendly, feel-good experience. We used the cloud to store downloadable documents that the client could easily update without the need to get too technical.